About Glen S. Petersen

Glen S. Petersen is an internationally recognized speaker, writer, practitioner, and thought leader in the Customer Relationship Management (CRM) and e-Business industries. Mr. Petersen has held senior level management positions with systems integration and end user organizations. As a visionary and early adopter of Sales Force Automation (SFA) in 1986, Mr. Petersen lead one of the first successful national implementations of SFA in the United States.

Realizing the tremendous future of this new technology, Mr. Petersen joined a SFA software start-up company in 1988 and had the pleasure of working with many of the pioneering organizations that deployed sales force automation at a time when most organizations were unaware of its existence. In 1991 Mr. Petersen left the vendor community to do consulting.

This experience combined with his background in operational and strategic planning places Mr. Petersen in a unique position to advise and assist clients in this challenging area of change management and technology integration. During his 17 years in the industry, Mr. Petersen has developed a number of performance models and facilitation techniques that help organizations to better understand the potential of these technologies, and how to rally the organization around a single threaded, phased implementation approach.

Prior to founding GSP & Associates, Mr. Petersen was Senior Vice President at ONE, Inc. and AmeriData, a $1.3B provider of hardware, software, and services. In these positions, Mr. Petersen sold and directed operational strategy engagements and helped major corporations articulate and justify their CRM and e-Business initiatives.